Magical Tree Fu Tom 3D Adventures App

First Ever Children’s App to Use Cutting Edge Technology Allowing Children to Fly Tom and Twigs in their own Surroundings

London, Monday 17th February 2014 – The very first Tree Fu Tom App Tree Fu Tom 3D Adventures, based on the hit CBeebies series, is released today on the App Store for iPhone, iPad and iPod touch. Developed by Crane Media and FremantleMedia Kids & Family Entertainment, the app uses ground-breaking SLAM (Simultaneous Localisation and Mapping) augmented reality technology, that allows users to fly Tom in real world surroundings.
Simply by holding a smartphone or tablet above a magazine or book, you can launch Tom and his sidekick Twigs into the real world for highly interactive game play and magical augmented reality fun. The app allows children to make their favourite characters take to the skies, leafboard across the room, land on objects, talk and do Movement Magic all in their own environment.
Children can fully immerse themselves in the 3D experience by taking photos and making videos alongside their heroes. By allowing Tom to ‘magically’ appear in their own world, the app encourages pre-schoolers to use their imaginations through creative play and storytelling.
The app features three thrilling mini-games designed to extend user engagement whilst helping children develop their movement and coordination skills.
The mini-games are:
Nectar Collector: Users have to help the bees gather honey against their own world backdrop.
Slimeweed Defence: Users have to tilt their device to defend themselves against the slime-spitting weeds.
Aphid Rescue: Children first trace their finger around the pattern to activate the ‘Super Net Go Spell’ then touch left and right on the screen to bounce the baby aphids on the Net and give them a soft landing.
Guy Wilcox, Managing Director at Crane Media, said: “Tree Fu Tom’s 3D Adventures realises children’s dreams of making their favourite characters come to life in their own home. As a magical flying super hero, Tree Fu Tom is the perfect character to bring this technology to life and inspire creative play.”
The Tree Fu Tom 3D Adventure App is available for £2.99 from App Store on iPhone, iPad or iPod touch or at www.AppStore.com/TreeFuTom3DAdventures

Tree Fu Tom is a magical and interactive action adventure CG animated pre-school series on CBeebies which follows a young boy called Tom who can use Movement Magic (‘Tree Fu’) to transform in to a tiny but mighty magical superhero and travel to Treetopolis, an enchanted world in a tree at the bottom of his garden.
Ends
For more information, please contact:
Valerie Taylor
Publicity Consultant, FremantleMedia Kids & Family Entertainment
Tel: + 44 (0) 7889 666594
valerie@valerie-taylor.co.uk
Notes to Editors:
About Crane Media
Crane Media create augmented reality Apps and technology that enables the imaginary to become real. With a focus on the education and development of minds, all of our creations underpin our values and mission to prove that technology can add value to learning and business. Find out more at http://www.crane-media.co.uk/
About FremantleMedia Kids & Family Entertainment
FremantleMedia Kids & Family Entertainment was founded in 2009 and has quickly become a worldwide leader in the family entertainment business. With 15 titles produced in collaboration with innovative production partners from around the world, FremantleMedia Kids & Family Entertainment is now one of the most dynamic independent producers, licensors and distributors of engaging, entertaining and ground-breaking content in the sector today. The broad and distinctive portfolio, spans four key genres – preschool, kids comedy, action/adventure and tween/teen – and features live-action, 2D animation, CGI and puppetry. FremantleMedia Kids & Family Entertainment content airs globally on leading broadcasters and digital platforms and extends into toys, games and other consumer products across the world.
It is part of FremantleMedia, one of the leading creators, producers and distributors of television entertainment brands in the world.

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