Tree Fu Tom 3D Adventures App

This privacy policy governs your use of a software Application (“Application”) on a mobile device that was created by Crane Digital Media Limited. The Application includes games based on features and themes from the BBC and
Fremantle Media television series ‘Tree Fu Tom’ within the Application named “Tree Fu Tom 3D Adventures” – downloadable from the Apple App Store.

What information does the Application obtain and how is it used?
User Provided Information – the Application has user profiles with a name but this is never sent outside the device. The application DOES NOT ask or require the player to enter any other user data or information. The Application does not collect any personal information or other information for the purposes of identification.

What data do we collect?
The Application has a number of fun activities and games designed for children of a pre-school age to enjoy.

We automatically collect and record the following data:
We record the activities and games played.
When an activity or game is played we record how long it is played for.
If the activity or game is left before completion we record that fact.
We record which country the app or game was downloaded in.
This data helps us to understand which games are preferred by players and could be used to help us determine if data suggests or indicates a game has an issue which needs our attention. The data also allows us to determine which games are popular and how many times a game has been played.

There is third party augmented reality technology within the application which collects anonymous hardware and performance data and sends it to Qualcomm in order to help them improve the technology.

We only collect the rest of the information (usage data) for our own, internal use. We may share statistical summaries of the information with Fremantle and the BBC to help plan future updates to the app. No information is shared with other third party companies. The data is not used for any other purposes.

The usage data is collected using “Flurry” analytics in order to help us understand how the Application is being used, such as the frequency and duration of usage of each activity or game.

This usage data may help us identify potential issues which can be improved upon, thus we can provide a better service in the future through updates of such activities or games.

No personal information is ever collected.

The game records which country the Application was downloaded in so we can better understand how far afield the “Tree Fu Tom” brand is being recognized and used. This Application does not collect precise information about the location of a mobile device, only the name of the country where the App was downloaded.

Data Retention Policy
Managing Your Information Crane Digital Media Limited will retain data collected for up to 24 months and thereafter may store it in aggregate.

We recognize that as the Application is aimed at children of a pre-school age it must be compliant with COPPA (Children’s Online Privacy Protection Act). We do not collect data of a personal nature, the data we collect cannot be used to identify players or individual mobile devices.

We are concerned about safeguarding the confidentiality of any information we collect. The data we collect is stored externally to Crane Digital Media Limited on the ‘Flurry’ analytics servers. Please be aware that, although we endeavor to provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.

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