Animation is the easiest way to bring your brand to life – Crane Media understand that your brand, no matter how big or small, needs to be seen. It’s a technique that works on both adults and children and can transform the way people view your product or service. Creating a character can resonate with your audience and generate a buzz around your business.
Character Development Firstly we ask you ‘why a character?’ – A successful character can result in greater loyalty, improved brand awareness and quality interaction with your audience. It gives your brand a palpable personality, however can also be detrimental if it does not resonate with your audience. To really benefit from a brand character you have to know what your brand stands for, who your target market is, and how the brand character fits into your overall strategy so that the character can fuel and support engagement of the brand itself, both on and offline.
Experience tells us that when creating a brand character it needs to be a combined approach with you content marketing strategy for it to be successful. Don’t let your character ‘go it alone’ – once visually created you need to make sure that your character is supported with a full content strategy and you have a real sense of the journey? Don’t leave it to one person to create a voice and personality that is risky business. We will factor and test how fun the character is, how it fits and supports your brand, how well it resonates with your target audience, what it looks like, what emotions does it trigger visually? But you need to think about your character aspirations and match those to your target audience Use a brand character to enhance dull content. If your product or service is less-than-exciting you can use a brand character to create entertaining, engaging, shareable content. Remember to keep it relevant and on-topic.
You should consider Character development:
• To strengthen the bond between you and your customers
• To build personality into your business
• To engage, educate or entertain kids and families.
• To simplify the delivery of your marketing messages
• To open new channels of communication with your audience
• Unite campaigns and give them a stronger voice
• To build brand authority through a digital asset
• To deliver a brand promise Is a brand character right choice for you? Let’s discuss…
3D Animation is also more affordable than you may think, as a creative discipline both universities and originations such as ours are full of talented individuals that are turning to 3D animation to create stunning marketing, education and entertainment work.